Learner Journey Case Studies
Let’s delve into more detail using a couple of case studies from our own clients. Our first example is a senior knowledge manager, Javier, from Medixi Pharmaceuticals. Javier was responsible for a small learning programme that he wanted to elevate to help his team navigate, as everyone from new starters to his immediate peers were struggling to prioritise which materials were suitable for their development. After analysing exactly what Javier wanted to achieve, we collated Medixi’s e-learning modules, which ranged from slidedecks and one-off virtual events to podcasts. We grouped all the materials into types of learning, the levels of training these materials targeted, and noted the suggested time available to complete the training in. This allowed us to show Javier things he hadn’t noticed before, such as that Medixi needed to streamline the first week for new starters as it was far too much material for 5 working days and to develop more materials suited to advanced level competitor understanding.
Next, we fully mapped all the content, present and still to come, into an interactive and visually stimulating PDF map. This was art-worked with a new branding style, developed purposefully to get learners to make the connection between their learning and this map. Each piece of material was then placed on a node to generate a home page, displaying an overview of the entire programme. Learners would be placed into one of three categories: beginner, intermediate and advanced. They would start on the home page, which guided them to their assigned section. By clicking through, they would be taken to a more detailed and expanded section for their learning level.
In the expanded section, the learner journey map became a pop-up so learners could see more detail in each training node, and with each node containing a link to where that resource is held. Details such as the type of resource, the intended learning outcomes and the time available to complete were added, so the learner was always aware of what they needed to do and by when. These nodes also included the various practice and graded module assessments, so they could test their knowledge and we could gather learning metrics.
To add the finishing touches, we included extra ‘buttons’ into each area of the guide. These allowed quick and easy navigation but also reminded the learner of the extra materials that they could view if they needed more help with each section or wanted to learn more. With that, Javier could now easily distribute the PDF to all his learners, from new starter to senior manager and send them on their way to happy training. No longer was Medixi’s training programme a jumble of PowerPoints and podcasts; instead both existing and new resources were all assimilated into comprehensive, navigable learning programme with learner journeys available at each level of training.
Our second example was for a medical device company, here called Scismith. Our contact, ‘Claire’ presented us with a much more advanced curriculum. Whilst a PDF guide would be useful here too, she wanted something that not only brought together her vast array of resources, generated over the course of nearly 3 years, but also helped learners track exactly what they had done. With Claire, a personalised micro-site was the way to go. This took all the functionality and visual appeal of the PDF based learner map and provide a more unique learner experience.
Together with our digital wizards, we followed similar steps as before, mapping and categorising the current content, using survey and workshop insights to look at existing training gaps. Instead of a PDF, learners were provided with individual logins to a website. Here the learner map would not only link to new parts of the microsite, to host the greater array of content, but would also help track exactly what each learner had completed, with a range of self-directed assessments that would feedback into a radar-chat, to see their own confidence in each subject. This microsite approach allowed Claire to give her learner a more bespoke experience, as well as appropriately guiding her learners.