2. Brand Management is all about balance – balancing insight and inputs from all areas of the business to make decisions about how to drive brand growth.
In Brand Management the focus shifts to your brand’s needs. How are you going to make this medicine a commercial success and readily available to those patients who need it the most?
Research, quantitative and qualitative analysis, planning, people management and finance combine on a daily basis. The holistic nature of brand management means you have to learn quickly and think on your feet – digesting feedback live and adapting your strategy to ensure you deliver on your brand objectives with a measurable return on investment.
There’s always more to be done, something else you could consider and another avenue you could explore – part of the challenge of Brand Management is remaining focused on those key activities that are going to contribute to your brand’s success, and ensuring they are delivered excellently.
The satisfaction comes when you see the fruits of your labour: brand growth; halting brand decline; increasing brand awareness, and knowing it’s a result of the decisions that you made and the tactics that you executed.