Services / Health psychology & behavior science

Using patient insights to inspire change 

Our evidence-based methodologies deliver comprehensive insights into the lived experience of the patient and caregiver.


Evidence-based patient engagement that goes beyond the ‘one size fits all’ approach

Our team of psychologists, with backgrounds in health psychology and behavioral science, use robust methods to understand the lived patient experience across all stages of the disease journey, identifying patients’ unmet needs. Insights generated will unlock possibilities for the life sciences industry.

We have experience across a wide range of therapeutics areas, including respiratory, cardiovascular, metabolic, autoimmune, and rare diseases, as well as the full spectrum of oncology and neurology.

Our expertise in facilitating relationships between our clients and patient advocacy groups, as well as our capabilities in mapping the global patient advocacy landscape, round off our profile.


Our offering


Patient insights
  • Patient journey mapping
  • Primary research, including qualitative in-depth interviews and quantitative surveys, underpinned by behavioral frameworks
  • Persona/archetype development using behavioral science
  • Patient advisory boards and steering committees
  • Literature reviews (systematic and targeted)
  • Social listening
  • Publication and conference presentation of insights


Patient engagement strategy

  • Patient advocacy landscape analyses
  • Behavior change technique mapping
  • Strategic patient engagement planning and long-term strategies


Get in touch

To learn more about health psychology and behavior science, please get in touch to discuss what we could do for you.