Acsel Health, an OPEN Health Company
Written on Thursday 4th May 2023
Self-management and choice are increasingly important for patients within healthcare. Patients more and more want to be engaged in the decisions that affect them and shape their future. But patient engagement is not achieved solely by a desire to self-manage one’s health more effectively. To be fully engaged in their care, patients must feel empowered and motivated to implement change and have access to the necessary tools and information.
True patient engagement happens when the patient is actively involved in decisions about their care.
Enabling shared decision-making is a real opportunity for those within the pharmaceutical sector to empower people, but they can only do this by understanding the true unmet needs of patients and their families. By identifying the key challenges of the lived experience, both clinical and emotional, within a disease journey, engaging with patients will add value to the insights instead of duplicating existing knowledge.
Patient journey maps illuminate the challenges faced by patients, families, and healthcare professionals. The true purpose is to identify key unmet needs and ‘moments that matter’ along the journey that, through consultative interpretation and the provision of appropriate tools, can change beliefs and behaviors towards disease management for improved clinical outcomes. Internally, the patient journey map provides a blueprint for strategic planning, identifying the needs to be tackled to make a meaningful difference to the treatment paradigm. The visual representation of the journey is also a great tool to bring the lived experience of a disease to life, to demonstrate the unique perspectives of individual stakeholders, and to engage colleagues with your strategic approach, basing it on evidence as well as inspiration.
The five pillars of journey mapping
There are five pillars which should be considered when developing a patient journey. Aligning to these will ensure that the process of building a journey is multi-layered and robust.
A patient journey map can be a truly revolutionary tool, one that forms an integral map for change and improvement in all stakeholder support, with patient engagement and empowerment its ultimate goal. When considering the five pillars of constructing or updating an existing bank of patient journey data, it is important to integrate, critically analyze, listen, speak, and engage with patients, carers, healthcare professionals and patient associations.
Download one of our latest case studies to find out more about patient journey mapping at OPEN Health.
*This is a shortened version of an article previously published on PMLiVE: https://www.pmlive.com/pharma_thought_leadership/the_patient_journey_1239641
Working in partnership with our clients, we embrace our different perspectives and strengths to deliver fresh thinking and solutions that make a difference.
Together we can unlock possibilities.
For information about OPEN Health’s services and how we could support you, please get in touch.