What we do / Creative Communications

The data-driven creative agency

X marks the spot where truly transformative creative thrives. See our award-winning work here

Data driven, but human centered

OPEN X Health is a new practice within OPEN Health, focused on providing innovative, data-driven creative solutions to the pharmaceutical industry.

We believe in the power of creative. And that means being creative in how we approach your commercial challenges. But, we are data-driven in how we prove our worth. Data helps up be sharper in what we create and in what we deploy.

Our services

We deliver brave campaigns that resonate and perform through creativity, based on evidence rather than opinion.

Data-driven creativity

Brand & launch communications

Omnichannel strategy

Campaign development & measurement

Our OPEN Approach unlocks possibilities in creative communications

It’s a surprisingly little-known fact that there’s a universal human approach to problem solving. We ask questions (Observe), then work out what we need to do (Plan), then put the plan into action (Engage), then check that everything is working and whether we need to change anything (Nurture).

We take this approach, with data informing throughout, to unlock possibilities for our client partners and their brands.


Before we dive into the solution, we must first understand the context of the issue to be solved (and if indeed we are asking the best question).

We gather as much information as possible about the ask, the landscape and our audiences before we turn our attention to the brand.


Once we have gathered all our observations, we then need to decide how best to approach our audience.

What strategy, content and tactics will have the greatest impact and how will we measure success?


We put our plan into action, attracting and forming long-term relationships with our audiences, through inspired data-driven creativity and highly targeted omnichannel campaigns.


We bring our engaging ideas to life – course-correcting via data metrics and analysis, to maximize engagement effectiveness across all channels.

We’re winners!

Data-driven creative works. OPEN X Health has been the most awarded agency at the PM Society Digital Awards for two years in a row. Every single one of the 46 awards we’ve won since 2019 is a result of the close partnership we forge with our clients.

See list of awards

Get in touch

To learn more about our consulting services and discuss what we could do for you, please get in touch.

Contact us

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