While the last century has seen a boom in new medicines and healthcare technologies, the fundamental relationship between patients, healthcare professionals and the pharma industry has stayed the same - until the outbreak of Covid-19.
The pandemic has made us re-evaluate how we access information, driving people to look to digital for answers. Rob Barker, CEO at OPEN Health explains how this has affected pharma:
“Covid-19 has changed healthcare in many positive ways: it's increased patient involvement and created a greater need for education and adoption of digital tools. Patients have become increasingly willing to take control of their own healthcare journey.”
Watch the full documentary featuring OPEN Health from GlobalThoughtLeaders.org to learn more how this has affected pharma: