However, poorly planned patient engagement solutions are less productive in their recommendations. Many are developed only through the limiting lens of either the pharmaceutical company procuring the services or the healthcare professionals delivering them.
Since these solutions aren’t truly developed from a patient’s perspective, there’s invariably a disconnect with regards to value exchange, and patients rarely see the benefits of engaging with a study, tool or platform.
Co-creating solutions with patients and patient advocacy groups is essential to deeply understanding the patients’ lived experience and immerse oneself in the patient journey.
Why patient engagement matters
As the healthcare industry continues to shift toward a more value-based system, the need to increase patient engagement has gained paramount importance. In fact, it’s proven that when patients are engaged in their own healthcare, they are more adherent to their treatments, are less frequent users of secondary care and emergency services and ultimately experience better health outcomes.