Services / Medical Affairs consultancy & strategy
Engage with the healthcare community in scientifically accurate, clinically relevant, and personalized ways
We partner with our Medical Affairs clients to support the conversion of scientific, healthcare system, and medical decision-making knowledge into actionable insights.
Actionable insights to support Medical Affairs in its role as a trusted scientific partner
We bring together scientific, clinical, HEOR, and omnichannel communications expertise to drive effective scientific engagement between our clients’ teams and their external stakeholders. We believe that taking an evidence—based approach will persuade HCPs, payers, and patients to act upon scientific insights.
We leverage our scientific and communications expertise to convert data into compelling narratives for healthcare professionals.
Our core service offering includes:
Insight generation
- Landscape assessments and competitor profiling
- Evidence audits/gap assessments
- Congress intelligence
- External stakeholder engagement
Value-driven communication planning
- Scientific communication platforms
- Lexicons
- Evidence-generation planning
- Integrated scientific communication planning
- External stakeholder validation
Omnichannel communications
- Personalized content tailored to drive engagement from targeted audiences
- Scientific communications in the right format, via the right channels, at the right time
Case Study: Partnership with biopharma company to critically assess current approach to scientific communications
Click on each section to find out more
Situation / Challenges
- Newly appointed Chief Business Officer looking to pivot the company to more strategically minded research and scientific communications, while strengthening relationships with external advisors
- The client team sought
- An external partner to interrogate their existing scientific communication platform and plan against the existing scientific data set
- Recommendations for scientific advisory board membership, both the make-up and engagement plan
Approach
- Designed a multi-workstream approach that included internal and external stakeholder validation steps along the way
- Project plan evolved over time according to shifting client priorities, newly appointed client team members, and refinement of approaches for maximized stakeholder engagement and input
- Assigned different OPEN Health leads to champion each workstream while working in coordination with one another
- Maximized internal historical perspective on research and communications activities through an information audit, 1:1s, focus groups, and workshops
We support our client partners in leading integrated organizational approaches to streamline data generation, Medical Affairs strategy and communication planning activities.
Situation analysis
We assess disease burden, treatment paradigms, the competitive landscape, the patient journey, available evidence, and stakeholder perceptions to uncover gaps in evidence, education, and standards of care
Strategy development
We translate identified opportunities for therapeutic landscape advancement and asset value demonstration into a vision that can be realized through achievement of specific strategic imperatives and medical objectives
Validation
We ensure alignment and adoption by internal and external stakeholders through workshops, advisory boards, and training programs
Implementation
We support development of an integrated communication plan to pull through the scientific platform in alignment with communication priorities over time, supportive data, key milestones, and varied stakeholder preferences for accessing information
Evaluation and refinement
We implement ad hoc and routine updates in accordance with treatment/competitive landscape events of particular impact to ensure relevance and applicability to external stakeholders
Get in touch
To learn more about Medical Affairs consultancy and strategy, please get in touch to discuss what we could do for you.
