Services / Medical Affairs consultancy & strategy

Engage with the healthcare community in scientifically accurate, clinically relevant, and personalized ways

We partner with our Medical Affairs clients to support the conversion of scientific, healthcare system, and medical decision-making knowledge into actionable insights.


Actionable insights to support Medical Affairs in its role as a trusted scientific partner

We bring together scientific, clinical, HEOR, and omnichannel communications expertise to drive effective scientific engagement between our clients’ teams and their external stakeholders. We believe that taking an evidence—based approach will persuade HCPs, payers, and patients to act upon scientific insights. 


We leverage our scientific and communications expertise to convert data into compelling narratives for healthcare professionals.

Our core service offering includes:


Insight generation
  • Landscape assessments and competitor profiling
  • Evidence audits/gap assessments
  • Congress intelligence
  • External stakeholder engagement
Value-driven communication planning

  • Scientific communication platforms
  • Lexicons
  • Evidence-generation planning
  • Integrated scientific communication planning
  • External stakeholder validation

Omnichannel communications
  • Personalized content tailored to drive engagement from targeted audiences
  • Scientific communications in the right format, via the right channels, at the right time


We support our client partners in leading integrated organizational approaches to streamline data generation, Medical Affairs strategy and communication planning activities.


Situation analysis

We assess disease burden, treatment paradigms, the competitive landscape, the patient journey, available evidence, and stakeholder perceptions to uncover gaps in evidence, education, and standards of care

Strategy development

We translate identified opportunities for therapeutic landscape advancement and asset value demonstration into a vision that can be realized through achievement of specific strategic imperatives and medical objectives

Validation

We ensure alignment and adoption by internal and external stakeholders through workshops, advisory boards, and training programs

Implementation

We support development of an integrated communication plan to pull through the scientific platform in alignment with communication priorities over time, supportive data, key milestones, and varied stakeholder preferences for accessing information

Evaluation and refinement

We implement ad hoc and routine updates in accordance with treatment/competitive landscape events of particular impact to ensure relevance and applicability to external stakeholders


We provide customized solutions to address our clients’ specific business challenges.

Case Study: Partnership with biopharma company to critically assess current approach to scientific communications

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Situation / Challenges


Approach


Outcomes/Impact


Get in touch

To learn more about Medical Affairs consultancy and strategy, please get in touch to discuss what we could do for you.