Senior Account Director - Omnichannel

Client Services Medical Communications London, UK

About OPEN Health’s Omnichannel team

OPEN Health have created a new specialist team within the Communications practice to focus on delivering the strategy and tactics for Multichannel, Omnichannel and novel technology marketing campaigns.

Drawing on the existing experience of our medical communications, advertising, public relations and digital delivery teams, the Omnichannel team is well-supported to develop end-to-end omnichannel campaigns, which deliver the optimal outcomes for our clients and the best-possible content for their audiences.

As Omnichannel marketing is a fast-moving and growing area, the team is always on the lookout for talented individuals with the drive to excite and delight our clients through the use of digital technologies and new solutions.

You will be the fifth member of this new team, supported by two Account Managers and an Omnichannel planner. You will have the opportunity to contribute to the development and shape of this new Omnichannel team, working in a variety of therapy areas and with a number of different divisions.

You will love this role if:

  • A skilled problem solver with an eye for detail
  • Adept at building great relationships, both internally and with clients
  • Experienced in agency life and the pharma industry
  • Calm and motivated under pressure
  • Able to lead pitches with aplomb and uncover new business opportunities
  • Passionate about healthcare, digital tactics and improving marketing campaigns
  • Able to multitask with ease
  • A confident leader, with a complete understanding of what it takes to lead a busy account handling team
  • Can guide clients and colleagues with varying experiences in digital and omnichannel through potential solutions
  • Deepen your client relationships and grow your accounts financially
  • Play a leading role in pitches, proposals and delivery
  • Get stuck into the work with the whole team

You will be a success if you:

  • Can guide clients and colleagues with varying experiences in digital and omnichannel through potential solutions
  • Deepen your client relationships and grow your accounts financially
  • Play a leading role in pitches, proposals and delivery
  • Get stuck into the work with the whole team

As part of the OPEN Health Omnichannel team, you’ll be responsible for the following activities:

  • Full ownership of the omnichannel programme for each client, ranging from strategic input to day-to-day management of tactics (based on the specific needs for each account)
  • Ensure optimal financial management of each account and demonstrate a clear understanding of all financial processes within the business
  • Monitor forecast and plans in conjunction with Account Managers and Account Executives to ensure business objectives are met, on time and within budget. Ensure the Client Services Director/GAD is kept up to date with all relevant information and manage financial issues promptly
  • Thorough understanding of the clients’ business objectives, product strategy and relevant therapeutic area. Clear communication of this to all internal team members, as relevant
  • In-depth understanding of the relevant ABPI and NICE policies and processes in the UK and equivalent across Europe and processes that impact digital or Omnichannel
  • Manage and influence senior-level client contacts and maintain positive working relationships, as well as working proactively to identify new business opportunities by networking and researching within existing client companies
  • Highlight key issues to the Client Services Director/GAD regarding key accounts and the account team, as appropriate
  • Lead pitches
  • Ensure understanding and implementation of OPEN Health internal procedures and quality standards across all account team members
  • Ensure all account team members take ownership of their business and appropriate levels of responsibility
  • Coordinate effectively and efficiently with appropriate members of the OPEN Health teams
  • Support the development and training of Account Executives, Account Managers and Senior Account Managers
  • Line management responsibility, where appropriate

What you’ll bring:

  • Experience of omnichannel pharmaceutical marketing and technologies that support this
  • Ability to work with client and agency staff on a day to day project management basis both independently and as part of the team
  • Pro-actively apply thorough understanding of the client’s therapeutic area and ability to provide strategic input
  • Strong understanding of the healthcare environment and target audience gained through significant experience in a healthcare agency or pharmaceutical company role
  • Approachable hands-on manager, trainer and delegator with strong leadership skills
  • Excellent communication and interpersonal skills
  • Excellent project management and analytical skills
  • Financial acumen
  • The ability to distil complex information and produce simple, compelling briefs
  • Ability to multitask and prioritise; excellent time management skills
  • Excellent written and verbal communication and interpersonal skills

What we offer:

At OPEN Health, we are entirely dependent upon our people. They are the basis of every contract we win, every service we provide and every project we deliver. As a result, we are always on the lookout for the brightest, most enthusiastic, creative and ambitious individuals to join our teams in the UK. We work hard to create friendly and collaborative workplaces; to provide fascinating professional challenges and amazing opportunities.

We have an extensive benefits package that includes:

  • A total of 29 days holidays – 25 plus an additional 3 at Christmas shutdown and your birthday off
  • Flexible start and finish times around core office hours
  • 4 pm Friday finish
  • A training platform that provides access to self-paced and face-to-face learning & development
  • Group Income Protection
  • Private Medical Insurance
  • Employee Assistance Programme
  • Life Assurance
  • Enhanced parental leave
  • Casual dress code
  • Active CSR community supporting a range of worthwhile causes

Reasons to join OPEN Health

People are at the heart of our business. Without our incredibly talented people we couldn’t offer our clients the world-class service they have come to expect. We know how important it is to support, develop, reward and encourage.

See more reasons to join us »

About OPEN Health

OPEN Health brings together deep scientific knowledge, global understanding and broad specialist expertise to support our clients in improving health outcomes and patient wellbeing.

We are united as one flexible organization, harnessing the power of the collective to solve complex challenges. Our global team of experts — many with PhDs and PharmDs — work strategically alongside our client partners in Medical Affairs, Health Economics and Outcomes Research (HEOR), Market Access and Commercial teams across a wide range of therapy areas.

OPEN Health: Established as many. United as one.

Apply for this position

If you're interested in this position, please click the link below to apply. If you have any questions, please email us at, or call the Talent Team on 01628 481112.

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