Insights / Whitepapers

Tokenized data: the power to deliver robust patient insights in a complex real world

Written by Shea O’Connell, Viktor Chirikov, Xiaocong Li, Hannah Matthews and Michael Chance on Wednesday, November 5, 2025

HTA bodies routinely demand real-world evidence (RWE) to support reimbursement decisions for new therapies under consideration. Yet as patient treatment journeys become more complex, encompassing primary, secondary, and multidisciplinary care delivered by different providers with different systems, it becomes more challenging to model those patient treatment journeys for evidence generation.

Capturing the rich evidence in complex patient journeys is possible, however, with tokenized real-world data (RWD). In this whitepaper, OPEN Health’s RWE experts explain what tokenized real-world data (RWD) is and show via two case studies (one US, one UK) how it can be the key to a robust integrated evidence generation plan that satisfies HTA requirements.

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OPEN Health authors – RWE and Market Access Experts:

At OPEN Health, we connect visionary minds, pioneering science, and advanced technology to drive real impact.

By uniting people, science, and technology, we activate new opportunities for biopharma innovation. Our expertise across Medical Affairs and market access unlocks faster, smarter routes to market.

OPEN Health. The right combination to unlock possibilities.

For information about OPEN Health’s services and how we could support you, please get in touch.

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