What we do / Strategy, insights & market research

Patient perspectives inspire successful solutions

With a profound understanding of patient needs, we design solutions that resonate with communities and significantly impact disease outcomes.

Uniting the needs of patient communities and the life sciences industry

Our strategists immerse themselves in the unique experience of each rare or complex disease to uncover opportunities to support patient needs, disease outcomes, and treatment success.

We also partner with the disease experts themselves — patients and caregivers — to garner insights and workshop solutions.

We believe that the most impactful solutions are found at the intersection of the needs of your company and those of patient communities.

Patient-driven approaches

Strategy & planning
  • Patient engagement strategy
  • Program and resource design
  • Patient voice and content planning
  • Patient engagement recruitment and retention planning
Insights & co-creation
  • Patient and caregiver advisory sessions & forums
  • Reflective journaling assignments
  • Community leadership councils
  • Ideation and co-creation workshops
  • Patient advocacy roundtables
  • Landscape analysis
Market research
  • In-house experienced BHBIA market researchers
  • Qualitative and quantitative research methodologies (interviews and surveys)
  • Ethnography and observational studies

Get in touch

To learn more about strategy, insights & market research, please get in touch to discuss what we could do for you.

Contact us