Bringing a new drug to market involves generating a wide array of evidence to substantiate the burden of illness and the benefits of the new treatment. Further, this evidence is frequently communicated to diverse stakeholders ranging from clinicians to policy makers, to patients. To inspire each of these audiences to take the action, these evidence communications must be effective and compelling. This presentation will review the key features of effective communication and the practical methods to create your evidence story.
Watch this webinar recording to learn key features of effective communication to create your evidence story for biotech market access.
