The need to disseminate a steady flow of high-quality, credible data will never go away. But with the changing dynamics, publications professionals are facing a crossroads: how do they deliver against their fundamental data dissemination obligations while embracing new modalities? And how do they do this under increasing pressure to drive greater impact with fewer resources and limited budgets?
Adopting omnichannel strategies for improved audience engagement
Unsurprisingly, interest in omnichannel is now awakening. Yes, the pandemic may have accelerated this, but we all know it is not a new concept. In fact, most (if not all) pharma professionals, healthcare professionals, and lay audiences engage in an omnichannel environment every day. They may not call it omnichannel but when it is done well, audiences value the experience, they learn and in return they want to seek and engage more.