Ed Senior and Richard Jones from OPEN Health Patient & Brand Communications went to the Patient Centricity & Engagement Conference in May 2019. Their aim was to understand the appetite from a range of pharma companies for truly engaging patients and learn about innovative and successful examples.
The Patient Centricity & Engagement Conference looks at ways to deliver advanced insights into the most effective ways to engage patients, and drive better patient and business outcomes. It was attended this year by patient leads, communications leads and clinical trial leads from the UK, regional and global pharma, and UK patient advocacy groups.
Here Ed and Richard share their thoughts on the event and what they learned from the panel of senior speakers from across the pharma industry, on how pharma can really become more patient-centric.