Written by Louis de Rivoire, Social Media Lead on Wednesday 19th May 2021
Regardless of approach, we still get asked “what is the point of Pharma ‘doing social media’?” Sometimes there is a sense of resignation, that social media is ‘just something else we have to do now’, or that it is a risky activity that people would rather avoid. We tend to take the opposite view, that social media is central to demonstrating a company’s purpose and keeping true to the values stated on their shiny corporate websites.
A clear social media strategy can enable companies to demonstrate their commitment to transparency and being a trusted partner to the healthcare community and society as a whole. As an industry that works to improve and extend human life, pharma has important contributions to make to conversations around sustainability, public health, and access to healthcare. It can also have an important voice regarding potentially controversial topics, such as health inequality and vaccine uptake.
By engaging with the wider community, pharma has the opportunity to educate itself and others on topics of crucial importance. It can create positive perceptions for individual companies and the industry as a whole, cement partnerships, and build trust.
Our top five reasons for pharma to fully engage on social media are:
Keeping these points in mind can help to provide direction for social media strategies and help our colleagues to see it as a unique opportunity, rather than a ‘nice to have’ or even a burden on time and budgets.
Our PR team are passionate about telling healthcare stories, and we pride ourselves on going that extra mile for our clients. All our clients have access to our experienced senior team, who ensure excellent strategic counsel and tactical delivery with a smile.
Vicky Bramham, Managing Director