OPEN Health brings together a broad base of experts working collaboratively and seamlessly to tackle the challenge of patient engagement, and is changing the industry narrative. Unlike its peers, OPEN Health steps into the shoes of the end user and co-creates solutions by engaging with healthcare professionals, patients, and patient advocacy groups. Richard Jones, the patient engagement lead at OPEN Health, believes the following five pillars serve as foundations of a successful patient engagement solution: “Firstly, regardless of the type of solution and medicine, it must improve clinical outcomes. Secondly, the solution needs to establish a deep-rooted connection between the patient’s lifestyle and the healthcare team. Thirdly, the content, be it articles or videos, must be contextual to the patient’s disease,” he says. “The solution must also support the patient’s behaviour and beliefs, besides requiring a minimal time commitment.”
In its quest to deliver a user-friendly patient engagement solution, OPEN Health religiously follows an evidence-based design process. Prior to building a prototype solution, the team spends a lot of time researching the condition and understanding the unique challenges and support needs of the patient. “Theory is all well and good, but our solutions only truly begin to take shape when we test and co-create them with patients and patient advocacy groups. This rich insight always generates new ideas, identifies fresh challenges and fines tunes our approach,” says Jones.
The evidence-based process helps OPEN Health build only tailor-made apps and solutions that resonate with its target audience. This is why the UK-based firm sources medical writers from patient advocacy groups to work alongside its team of highly skilled science writers. According to Jones, medical writers bridge the communication gap due to their ability to develop content that everyone can understand.