Maybe you are one of the lucky ones. Maybe your social media team is inundated with never- ending engaging content from across your business, and you are regularly having to disappoint internal teams because you simply don’t have the bandwidth to use everything they want to share. You have too much content, not enough channel! You’re able to curate an engaging and varied social media feed and I’m sure your legion of followers love you for it. Great work!
For some of us who manage social media channels for our pharma clients however, uncovering those hidden gems across a large organization to present to the world via social media can be challenging. People don’t know what to share, why they should share it, or how to talk about it. People aren’t sure about what is of interest to others, what is compliant, what other companies are doing, or even the broader corporate communications strategy that social media supports.