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Partnership with biopharma company to critically assess current approach to scientific communications
Written on Friday, December 1, 2023
Challenge
- Newly appointed Chief Business Officer looking to pivot the company to more strategically minded research and scientific communications, while strengthening relationships with external advisors
- The client team sought
- An external partner to interrogate their existing scientific communication platform and plan against the existing scientific data set
- Recommendations for scientific advisory board membership, both the make-up and engagement plan
Solution
- Designed a multi-workstream approach that included internal and external stakeholder validation steps along the way
- Project plan evolved over time according to shifting client priorities, newly appointed client team members, and refinement of approaches for maximized stakeholder engagement and input
- Assigned different OPEN Health leads to champion each workstream while working in coordination with one another
- Maximized internal historical perspective on research and communications activities through an information audit, 1:1s, focus groups, and workshops
Outcome
- Restructured platform to include focus on technology and product profile, with indication-specific pillars built out separately
- Liaised with R&D team to uncover evidence vs publication gaps and prioritized with C-suite based on feasibility and necessity
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