Whitepaper - The Value of Effective Evidence Communication

Bringing a new drug to market involves generating a wide array of evidence to substantiate the burden of illness and the benefits of the new treatment. This evidence must be communicated to diverse stakeholders, ranging from clinicians to policy makers, to patients. To inspire each of these audiences to take a desired action, evidence communications must be compelling. This whitepaper reviews the key features of effective evidence communications and tactics for creating your evidence story.

Highlights include:

• An examination of scientific communications accross the product development lifecycle
• The key principles of constructing effective communications
• Ways to lessen the complexity in your evidence story
• A look at how visualizations and interactive elements make data more accessible and engaging

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