In today’s world, with increasing pressure for evidence-based treatments, the demand for real-world evidence has never been greater. At the same time, treatment pathways have become more complex, making evidence generation more challenging and resource intensive.
Join Dr. Viktor Chirikov, Senior Director and US lead for Real-World Evidence and Analytics at OPEN Health, and Dr. Patti Peeples of The Peeples Collaborative as they discuss how AI and tokenized data are being used to meet these challenges.
This interview, conducted in partnership with ISPOR, offers the following actionable insights:
- How RWE has evolved over the past decade, including how AI has empowered faster statistical analysis, and how tokenization is transforming the datasets available to build a complete picture of the patient journey.
- A case study in metastatic lung cancer that shows how this works in practice.
- The challenges that remain and what can be done to address them, both within the treatment journey and beyond healthcare.
- Key skills that HEOR professionals will need in the future.
- How OPEN Health is helping clients navigate this rapidly-changing landscape, to achieve success for their therapies.
