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The Power Behind our Practices

Medical Strategy

Where to focus, what to say, how to engage

Medical Strategy helps clients make better decisions about where to focus, what to say, and how to engage stakeholders across the healthcare ecosystem. By translating science, evidence, and unmet need into clear strategic direction, we bring clarity, alignment, and confidence at every stage of the clinical and commercial journey.

In action

Enabling better decisions

How Medical Strategy shapes outcomes for clients across the lifecycle.

  • Bright pink icon of a microscope on a light grey background, representing science, research, or laboratory work.

    Science to Strategy

    Not all evidence carries equal weight. We bring together clinical data, field insight, and unmet need to define clear priorities, answering the “so what” that drives action. The result is faster, more confident decisions and strategies grounded in what truly matters.

  • a pen nib on a baseline, suggesting signing, in purple

    Narratives That Hold

    As data evolves, messaging can fragment. We build scientific narratives rooted in evidence and clear on what’s missing, designed to stay coherent across channels, stakeholders, and time. So when the landscape shifts, the story adapts without losing clarity or impact.

  • a target with an arrow striking the centre, in green

    Medical Plans That Land

    Strong medical plans turn strategy into action. We develop integrated, strategy-to-tactics plans grounded in patient need and cross-functional insight, ensuring alignment, intent, and focus. The result is clearer direction and decisions that drive meaningful clinical 
impact.

  • Beyond the Asset

    Decisions don’t happen in isolation. We help clients think across therapy areas and portfolios, identifying where science aligns, where unmet need clusters, and where coordination creates greater impact. This enables more connected decisions and a strategy that delivers beyond individual assets.

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Expert spotlight

Medical Strategy exists to help clients stay oriented in complexity. We work side by side with teams to understand where the science is moving, what it means, and what to do next, bringing clarity and direction so decisions are purposeful, connected, and built to improve outcomes for the people they serve.

Jill Condello, PhD
SVP, Medical Strategy

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How Medical Strategy connects across OPEN Health

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Services powered by Medical Strategy

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