Case Study / Promotional Medical Education

Reaching the Unreachable: Engaging No-See HCPs Through On-Demand Peer Education (Speaker Bureau Innovation)

A significant segment of the target HCP audience was effectively off-limits to traditional speaker bureau programs; restricted by institutional policies from attending live events, or…

Created - Wednesday, September 9, 2026

Challenge

A significant segment of the target HCP audience was effectively off-limits to traditional speaker bureau programs; restricted by institutional policies from attending live events, or located in geographically remote settings. The brand was losing speaker program ROI by missing an entire tier of prescribers who had no compliant pathway to receive peer-led education at the point of their decision-making.

Solution

OPEN Health developed a fully compliant, on-demand video program that brought the speaker bureau directly to the HCP, on their terms, in their setting. MLR-approved video content featuring contracted speakers was delivered in a modulated 1:1 format, with field reps facilitating a brief live Q&A and discussion post-viewing. End-to-end logistics coordination, speaker fee processing, and insight reporting ensured the program was as rigorous operationally as any live event.

Outcome

New patients on therapy were reported following program completion. Field teams gained a flexible, compliant tool that expanded their educational reach beyond traditional program constraints, turning previously inaccessible HCPs into engaged, educated prescribers without compromising compliance or scientific integrity.

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