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Case Study / Medical Affairs and Communications

Partnership with biopharma company to critically assess current approach to scientific communications

A new Chief Business Officer wanted a sharper scientific communications platform. We audited what existed, tested it with internal and external stakeholders, and rebuilt it around technology and product profile.

Created - Friday, December 1, 2023

Challenge

  • Newly appointed Chief Business Officer looking to pivot the company to more strategically minded research and scientific communications, while strengthening relationships with external advisors
  • The client team sought an external partner to interrogate their existing scientific communication platform and plan against the existing scientific data set
  • Recommendations for scientific advisory board membership, both the make-up and engagement plan

Solution

  • Designed a multi-workstream approach that included internal and external stakeholder validation steps along the way
    • Project plan evolved over time according to shifting client priorities, newly appointed client team members, and refinement of approaches for maximized stakeholder engagement and input
  • Assigned different OPEN Health leads to champion each workstream while working in coordination with one another
  • Maximized internal historical perspective on research and communications activities through an information audit, 1:1s, focus groups, and workshops

Outcome / Impact

  • Restructured platform to include focus on technology and product profile, with indication-specific pillars built out separately
  • Liaised with R&D team to uncover evidence vs publication gaps and prioritized with C-suite based on feasibility and necessity

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