Case Study / Promotional Medical Education

Closing the Gap Between Awareness and Adoption at Launch Speed

Created - Wednesday, September 9, 2026

Challenge

Launching a new formulation of one of the most competitive therapies in the market demanded immediate HCP readiness. With FDA approval arriving mid-cycle, the brand needed to move from approval to confident, consistent prescribing at a speed the market had never seen, while simultaneously managing speaker training across two products and a first-ever portfolio approach.

Solution

OPEN Health mobilized a full launch education program in parallel with the approval timeline. We trained 150+ speakers on the new formulation and produced a compliant National Broadcast program, typically a 6-month process, in just 6 weeks, navigating last-minute regulatory changes without disruption. Live Q&A, interactive follow-up, and broadcasts across all US time zones ensured maximum HCP reach from day one.

Outcome

~20,000 HCPs reached across 3 days of national programming delivering accurate, compliant launch education at record speed and closing the gap between approval and confident prescribing.

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