It was also evident that the OPEN Health Learning & Development team have the skills to identify, understand and empathise with the needs of medical affairs teams, and tailor offerings to resolve any knowledge, skills and competency gaps they may have. Our expertise can help teams to not only develop in-depth knowledge in any subject area, but also to gain the confidence to apply their learning and showcase their competencies.
The ability to communicate clearly, effectively and creatively with different stakeholders, whether commercial colleagues, physicians, nurses or patient groups, is an essential attribute that a medical affairs professional must embrace and master to be successful in their role. It is especially prudent in the current climate, wherein teams are having to adapt their communication skills to fit a virtual environment; this creates a range of challenges such as non-verbal interactions, technological difficulties and shifting priorities of HCPs. Effective training strategies will allow the medical affairs team to interact with their stakeholders virtually in an engaging, effective and proactive manner.
For example, when creating materials for MSLs, there is a need to ‘tell a good story’ and ‘ask the right probing questions’ depending on the individual HCP. The ultimate goal is for the HCP to understand the rationale of a treatment/product as well as the data presented, aiding effective communication and data sharing. This is where the expertise of the OPEN Health Learning & Development team can be applied—we can create bespoke training packages that utilise fundamental learning theories and practices tailored to the needs of all learners to really maximise their performance.