Omnichannel: Opportunity or threat for MSL teams?

Written on Tuesday 20th September 2022

This session was presented at the MSL Best Practices Summit, September 2022 by Jessica Ingram, Executive Vice President and Global Client Partner and Rosie Humphreys, Director, Technology Solutions.

Whilst omnichannel was initiated for commercial purposes, increasingly it is being embraced as a cross-functional best practice for effective insight-led engagement with healthcare professionals. As the demands on medical teams increase, we will explore how the MSL fits into this evolving picture and how they can maximize the impact of the engagement, whilst retaining the quality and depth of their stakeholder relationships.


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