One learning to add to this article would be how, nowadays, we more astutely prioritise tasks by quickly getting ‘under the skin’ of the brief and what the client is looking for. For example, if the proposal is in a complex therapy area, the Medical Writer is afforded more time to thoroughly research the background and find the ‘so what?’ that underpins all elements of a successful pitch.
Another important strategy we implement is to carefully analyse what external input the pitch team require and from whom. Thus, when we receive the pitch, we swiftly identify the scientific, creative and digital needs of the project and arrange brainstorms with the relevant experts within OPEN Health. As a result, these discussions are more focussed, occur at the ideal point of the pitch development process and together we develop innovative ideas from a broad perspective which allows us to stand out.
In conclusion, although we are still tackling some familiar challenges, we have adapted our preparation strategies with each new proposal. This concept of evolving our pitch process while retaining the key aspects that create success (excellent strategic insights from our Medical Writers) has allowed us to build upon our pitching success rates and win further multi-faceted, global business.