1. Why have The Earthworks, Reynolds-Mackenzie and LEC rebranded as OPEN Health Patient & Brand Communications (PBC)?
OPEN Health was created in 2011 with a mission of becoming the most respected healthcare agency in the world. This mission coupled with entrepreneurial spirit saw the business grow from four people to 500+ in eight years with eight discrete specialisms, all operating under different brands. As a business we saw the natural synergies among select parts of the group and this rebranding initiative allows us to align our services to better meet the needs of our clients.
The Earthworks, LEC and Reynolds-Mackenzie will now operate within the OPEN Health Patient & Brand Communications practice. These services share a similar client-focus and client-base, so rather than going in to talk to customers about our individual offers, this new approach allows us to talk to them about their more complex brand challenges in a more joined-up way. We feel it is a more compelling proposition. However, we remain nimble and clients will have the flexibility to work with individual services within the practice as well as with a bespoke team with integrated skillsets to reflect the unique business challenges they face.
The vision for this new practice is to expand our global client relationships. Bringing the agencies together under single leadership will allow us to realise this vision in a more efficient way. We will streamline our resources within insights, strategy, patient engagement and creative services to ensure client teams can tap into talent as and when needed. Lastly, we believe our centralised digital capability will allow us to deliver better tech-enabled solutions.