This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Successful applicants needed to demonstrate expert analysis which has driven an insightful strategy and resulted in a business success.
Accretio identified a new channel to generate growth for a novel treatment. We undertook a comprehensive analysis of multiple data sources to develop deep market and product understanding, and identified a clear customer need and product positioning. We then developed and implemented a clear customer need and product positioning. We then developed and implemented a go-to-market strategy to make the treatment available to patients through this new channel, addressing the unmet need.
Accretio have partnered with Bayer on this treatment over the last two years. Accretio are very proud that the judging panel recognised the quality of the strategic and operational work undertaken to date. If you are at the awards ceremony on 12th April, Accretio look forward to seeing you there.