Omnichannel in Medical Affairs – applying the concepts of omnichannel to personalised healthcare communications in Medical Affairs

Written on Tuesday 8th June 2021

Presented at the Evidence Life Sciences Conference: MedAffairs Digital Virtual stakeholder engagement & insights through technologies, processes & capabilities 2021, James Turnbull, SVP, Omnichannel & Digital, discusses the following in the webinar:

  • What does omnichannel really mean, and how is that applicable to Medical Affairs?
  • The essential components of omnichannel communications.
  • Examples of using omnichannel ideas within medical affairs.