Omnichannel in Medical Affairs – applying the concepts of omnichannel to personalized healthcare communications in Medical Affairs

Presented at the Evidence Life Sciences Conference: MedAffairs Digital Virtual stakeholder engagement & insights through technologies, processes & capabilities 2021, James Turnbull, SVP, Omnichannel & Digital, discusses the following in the webinar:

• What does omnichannel really mean, and how is that applicable to Medical Affairs?
• The essential components of omnichannel communications.
• Examples of using omnichannel ideas within medical affairs.