Why pharma brands should find their 'tone of 'voice'

Written by Julia Jerrum on Friday 7th April 2017

OPEN Health sit down with Julia Jerrum, Head of Writing at LEC (an OPEN Health company), to gain a further understanding of why pharma brands should find their tone of voice, and how to overcome the obstacles in doing this.

 Q: What is a brand 'tone of voice'?

Q: Why should pharma bother with 'tone of voice'?

Q: What are the barriers to creating 'tone of voice' in pharma?

Q: How does LEC go about establishing a 'tone of voice'?

Q: How does LEC overcome the challenges of establishing a 'tone of voice'?

For further information on why pharma brands should find their tone of voice and other branding strategies, please get in touch with Julia Jerrum, Head of Writing at LEC (an OPEN Health company) at: JuliaJerrum@lec-health.com, or 01628 481 112.