Finally, we need to consider how we can best reach each stakeholder. The style and channel for communications should be tailored to what you want the audience to do. If it is just to inform people, then a more traditional newsletter or email may be sufficient, but if you want to gather input and feedback you will need to provide a forum that facilitates this.
Explore the options already available to you through internal forums and be prepared to be dynamic and flexible. By offering a range of communication methods, both high- and low-tech, you’ll find the one that resonates best with your key audiences. It might require more time up-front, but to misquote another famous saying ‘If your project is worth doing, it’s worth doing well’.
If you would like more information on how Succinct can help you with internal engagement please contact Jessica Ingram or Jennifer Chilver.